The Psychological Study Society "Amor a la Moral" in Santiago de Cuba has launched a new stage in its mission, which focuses on the evangelisation of children and young people. With the aim of promoting the fundamental values of love, morality and respect, this centre aims to accompany the new generations on the path of spirituality and personal growth. Through age- and needs-appropriate teachings, the youngest will understand the importance of living in accordance with ethical and spiritual principles that promote inner peace and collective well-being. Through character-building programmes, the centre aims to shape conscious and responsible individuals who make a positive contribution to their community and the world.